Here are the answers to the questions:
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A combination of marketing activities designed to satisfy the consumer explains
- C. marketing mix.
The marketing mix refers to the set of controllable tactical marketing tools—product, price, place, and promotion—that a firm blends to produce the response it wants in the target market.
The correct option is C.
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A key element in marketing planning that describes expenditure and expected income is
- C. marketing budget.
A marketing budget is a financial plan that outlines the projected expenses for marketing activities and the anticipated revenue or income generated from those activities.
The correct option is C.
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The pricing strategy whereby the firm sets an initial low price to increase sales and market share is
- D. penetration pricing.
Penetration pricing is a strategy used to attract customers to a new product or service by offering a lower price during its initial offering. The goal is to quickly gain market share.
The correct option is D.
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The term in advertising that refers to the audience at which the message is directed is the
- E. target market.
The target market is the specific group of consumers or organizations to whom a company directs its marketing efforts and advertising messages.
The correct option is E.
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An incentive given to customers who settle their bills promptly is cash discount.
- A. cash
A cash discount is a reduction in the amount of an invoice that is offered to the buyer in return for prompt payment.
The correct option is A.
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Washing soap is an example of convenience goods.
- A. convenience
Convenience goods are consumer products that customers usually buy frequently, immediately, and with minimal comparison and buying effort. Washing soap fits this description.
The correct option is A.
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A combination of alphabets, symbols and a logo which gives identity to a product or service is
- A. brand.
A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
The correct option is A.
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A diagram that shows the framework of an organisation where authority flows from top to bottom like a pyramid is hierarchical organisational chart.
- B. hierarchical
A hierarchical organizational chart illustrates a structure where authority flows from the top down through various levels, resembling a pyramid.
The correct option is B.
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An aspect of international market that deals with per capital income and inflation rate of a country is economic feature.
- B. economic
Economic features in international market analysis include factors such as per capita income, inflation rates, GDP, exchange rates, and economic growth, which influence a country's market potential.
The correct option is B.
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