Answer the following questions on marketing: 1. Write short essay on the following marketing concepts: (a) Sales promotion (b) Direct marketing (c) Market (d) Transaction (e) Need

Here's the breakdown for question 2:

2. Jonas Mobile Ltd. advertising on television

a) Four advantages and four disadvantages of advertising on television:

• Advantages of Television Advertising:

  • Wide Reach: Television can reach a very large and diverse audience, making it effective for mass market products like mobile phones.
  • High Impact: Combines sight, sound, and motion, allowing for creative and engaging advertisements that can capture attention and convey messages effectively.
  • Credibility: Television is often perceived as a credible medium, which can enhance the brand image and trustworthiness of Jonas Mobile Ltd.
  • Targeting (with specific channels/times): While broad, advertising on specific channels or during certain programs can help target particular demographics or interests.

• Disadvantages of Television Advertising:

  • High Cost: Producing and airing television commercials is generally very expensive, which might be a significant burden for a single business.
  • Clutter: Viewers are exposed to many commercials, making it difficult for a single ad to stand out and be remembered.
  • Zapping/Skipping: Many viewers change channels or fast-forward through commercials, reducing the effectiveness of the advertisement.
  • Short Exposure Time: Commercials are typically short, limiting the amount of detailed information that can be conveyed about mobile phones.

b) Three other media of advertisement Jonas Mobile Ltd. can use:

• Social Media Advertising: Jonas Mobile Ltd. can use platforms like Facebook, Instagram, or TikTok to create targeted ads based on user demographics, interests, and online behavior. This allows for precise targeting, interactive content (videos, polls), and direct engagement with potential customers.
• Online Search Engine Marketing (SEM): This involves placing ads on search engine results pages (e.g., Google Ads). When users search for terms like "new mobile phones" or "smartphone deals," Jonas Mobile Ltd.'s ads can appear, directing interested customers directly to their website or online store.
• Radio Advertising: Radio offers a cost-effective way to reach local audiences. Jonas Mobile Ltd. could run commercials on local radio stations during peak listening times, targeting specific regions or communities with messages about their mobile phone products and promotions.