How does the "Yes! we can" project by Sappi Group help Nestlé gain a competitive advantage, and which building block is most relevant?

The "Yes! we can" project focused on developing new, more sustainable packaging solutions in collaboration with clients such as Nestlé.

• Innovation: The creation of new packaging solutions is a direct result of innovation. If Nestlé adopts these innovative, sustainable solutions, it gains a competitive edge by differentiating its products and meeting consumer demand for environmental responsibility.
• Responsiveness to customers: While Sappi's responsiveness to Nestlé's specific needs is crucial for the collaboration, the core output of developing something new is innovation.
• Quality: The new packaging must be of high quality, but quality is a characteristic of the innovation, not the primary building block for creating something new.
• Efficiency: While efficiency in production or cost savings might be a goal, the fundamental act of creating new solutions is driven by innovation.

The development of new solutions directly aligns with the concept of innovation. Nestlé's competitive advantage is enhanced by being able to offer products with packaging that is innovative in its sustainability.

The correct option is 1.

1. innovation