State four advantages of competition for consumers and five reasons for the popularity of small-scale businesses in Kenya.

Here are the answers to your questions:

19. State four advantages that consumers get from businesses/competition:

    • Lower prices for goods and services due to competition among businesses.
    • Wider variety of goods and services to choose from.
    • Improved quality of products and services as businesses strive to attract customers.
    • Better customer service and after-sales support.

20. Highlight five reasons why small-scale businesses are popular in Kenya:

    • They are easy to start, often requiring minimal capital and formal procedures.
    • They are easy to manage, allowing for direct supervision by the owner.
    • The owner is able to maintain direct control over all aspects of the business.
    • They require relatively low capital investment to set up.
    • They create significant employment opportunities for many people, especially in urban and rural areas.