Identify, explain and adhere to the ethical principle applicable in the organisation

The applicable ethical principle is Integrity.

Integrity means acting with honesty, strong moral principles, and consistency in one's actions, values, methods, measures, principles, expectations, and outcomes. In an organizational context, it means doing the right thing, even when no one is watching, and being truthful and transparent in all business dealings.

To adhere to integrity:

• Be Honest and Transparent: Always communicate truthfully with customers, employees, and stakeholders. Avoid misleading claims, false advertising, or hiding critical information.
• Uphold Promises: Follow through on commitments made to clients, partners, and employees. Reliability builds trust.
• Avoid Conflicts of Interest: Ensure that personal interests do not improperly influence professional decisions. Disclose any potential conflicts to management.
• Maintain Confidentiality: Protect sensitive company and client information, respecting privacy and proprietary data.
• Lead by Example: Management and leaders must consistently demonstrate integrity in their own actions, setting a clear standard for the entire organization.
• Establish Clear Policies: Implement and enforce codes of conduct that clearly define expected ethical behavior and provide channels for reporting unethical conduct without fear of retaliation.

$\boxed{\text{The ethical principle of \textbf{Integrity} involves acting with honesty, strong moral principles, and consistency.}}$
$\boxed{\text{Organizations adhere to it by being \textbf{truthful and transparent}, \textbf{upholding promises}, \textbf{avoiding conflicts of interest},}}$
$\boxed{\text{\textbf{maintaining confidentiality}, \textbf{leading by example}, and establishing \textbf{clear ethical policies}.}}$