This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.

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c. Lead generation
The correct option is c).
When a company publishes eBooks and webinars that require user sign-up, their primary content goal is lead generation. This strategy involves collecting contact information from potential customers (leads) in exchange for valuable content, allowing the company to nurture these prospects for future sales.
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The correct option is c). When a company publishes eBooks and webinars that require user sign-up, their primary content goal is lead generation.
This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.