The statement "Similar to other digital channels, email marketing primarily relies on consumers passively discovering content" is False.

The statement "Similar to other digital channels, email marketing primarily relies on consumers passively discovering content" is False.

Email marketing is an active marketing channel where content is directly sent to a subscriber's inbox. Unlike channels such as social media or search engines where consumers might passively discover content while browsing, email marketing involves a direct push of information to an audience that has typically opted in to receive it. Consumers then actively choose to open and engage with the email.

The correct option is:

• False