1 sa the public relation practitioner presenting emirates and south African airways explain to your team why contact and research requirements attention from the public relation team to promote this code share strategic partnership use your knowledge of the functios to the PRP and examples to substance your answer

Contact: Building and maintaining strong relationships is a core function of a PRP. For this partnership, the PR team needs to establish contact with various groups to ensure consistent messaging and support.

• Media: Engaging journalists and travel influencers is essential to secure positive coverage and announce the partnership benefits, reaching a wide audience.
• Internal Stakeholders: Maintaining contact with both Emirates and SAA staff ensures everyone understands the partnership's goals and can communicate them effectively to customers.
• External Stakeholders: This includes travel agents, tourism boards, and government bodies, whose support and understanding are vital for the partnership's success and smooth operation.

Research: Thorough research allows the PR team to understand the environment, target audiences, and potential challenges, enabling strategic communication.

• Market Research: Understanding the travel patterns, preferences, and demographics of potential passengers in both regions helps tailor promotional messages for maximum impact.
• Perception Research: Assessing how each airline is currently perceived by the public and identifying any concerns or opportunities related to the partnership allows the team to proactively address issues and highlight benefits.
• Competitor Analysis: Researching what other airlines offer and how they market their partnerships helps Emirates and SAA differentiate their unique value proposition and stand out in a competitive market.