Create an advertisement for a product/service, using color and pictures to make it appealing. Grade 7 English.

This rubric outlines the criteria for evaluating an original advertisement. The task is to create an advertisement for a product or service, using color and pictures to make it appealing. It is a Grade 7 English Formal task, Term 2, worth a total of 20 marks.

Here's a breakdown of the evaluation criteria:

• Originality & Creativity:

  • To score Exemplary (4), your advertisement should show exceptional inventiveness, fresh content, and be unique.
  • Proficient (3) means showing good evidence of original thought and creative effort.
  • Developing (2) indicates some original ideas but relies heavily on existing brands or ideas.
  • Needs Improvement (1) means a lack of originality and a reliance on a collection of other ideas.

• Persuasive Techniques:

  • For Exemplary (4), use two or more persuasive techniques effectively to convince clients.
  • Proficient (3) requires using at least one persuasive technique successfully.
  • Developing (2) means attempting a persuasive technique, but the execution is clumsy or unclear.
  • Needs Improvement (1) indicates no clear attempt to use persuasive techniques to sell the product.

• Message & Content:

  • To achieve Exemplary (4), the message must be extremely clear, providing a compelling reason to buy the product.
  • Proficient (3) means the main message is clear and supported by relevant facts.
  • Developing (2) means the message can be identified, but supporting details are uneven or limited.
  • Needs Improvement (1) means the message is hard to identify or is entirely absent.

• Visual Quality:

  • For Exemplary (4), visuals should be extremely compelling, professional, and well-executed.
  • Proficient (3) means the ad is aesthetically pleasing and demonstrates good use of media.
  • Developing (2) indicates the ad is somewhat attractive but lacks neatness or a coherent vision.
  • Needs Improvement (1) means visuals are messy, incomplete, or distract from the message.

• Slogan & Branding:

  • To score Exemplary (4), include a catchy name, logo, and slogan.
  • Proficient (3) requires a clear name and logo that represent the product well.
  • Developing (2) means missing either a logo or an original name/slogan.
  • Needs Improvement (1) indicates no name, logo, or slogan is provided.

The total possible score for this task is 20 marks.