Unified Customer Data & Personalisation Checkers leverages its Xtra Savings loyalty programme with over 33.7 million members to access the largest retail consumption dataset in Africa . This data powers personalised experiences, including AI-generated video messages from Jamie Oliver addressing customers by name and recommending recipes based on individual shopping behaviour . The Xpress Trolley further integrates this by displaying personalised digital promotions as customers shop in-store . Paraphrase this paragraph with simple grade 4 English. Seamless Channel Integration Checkers connects physical stores with digital ordering through the Sixty60 app, which offers precision delivery of over 10,000 general merchandise products from selected Hyper stores within customer-chosen 60-minute slots . Physical stores are positioned as “fulfilment engines” for online orders, creating true channel convergence . Paraphrase this paragraph with simple grade 4 English. Enhanced In-Store Experience The Xpress Trolley pilot (20 trolleys across Checkers Constantia and Brackenfell) transforms physical shopping by enabling customers to scan items as they go, track spending on a digital screen, navigate aisles via store maps, and pay directly on the trolley—eliminating checkout queues. Paraphrase this paragraph with simple grade 4 English. Content-Driven Engagement The Dinner Done Better campaign integrates Jamie Oliver’s recipe content directly into the shopping journey. Customers access curated recipes online, watch step-by-step videos, and purchase all ingredients for Sixty60 delivery—merging content, commerce, and convenience . Physical recipe cards accompany select deliveries, blending digital and tangible touchpoints. Paraphrase this paragraph with simple grade 4 English Premium Differentiated Offering Checkers positions itself against competitors by offering 2,500 premium products (Apple, Dyson, Smeg, Samsung) exclusively through the Sixty60 app, available for precision delivery in phased national rollout beginning in Cape Town . This creates unique value that drives channel preference. Paraphrase this paragraph with simple grade 4 English. Frictionless Payment & Checkout Multiple friction-reducing mechanisms include in-trolley payment on Xpress Trolleys using payment details saved from the Sixty60 app , multi-factor authentication on the revamped app for security , and real-time order tracking with precision delivery slots . Paraphrase this paragraph with simple grade 4 English.