1. Two consequences of increased domestic tourism: - Economic boost (job creation & increased revenue for local businesses). - Environmental pressure (increased resource use & potential degradation). 2. Main purpose of the 1996 White Paper on Tourism: To develop a sustainable tourism framework that promotes economic growth, job creation, and responsible tourism development in South Africa. 3. Main reason why South African tourists travel: Desire for leisure and recreation (seeking holiday experiences and relaxation). 4. Two provinces with the highest percentage of domestic travellers and domestic visitors: - Gauteng. - KwaZulu-Natal. 5. Five most common activities for holiday travellers: - Sightseeing. - Beach activities. - Visiting national parks / wildlife experiences. - Cultural/historical site visits. - Adventure sports (e.g., hiking). 6. Population group at which the Sho’t Left campaign was aimed: The previously disadvantaged black South African market. 7. Vision for Tourism of the Department of Tourism: “A sustainable, competitive, and inclusive tourism industry that contributes significantly to the economic and social development of South Africa.” 8. Two main problems that need to be overcome if domestic tourism is to grow: - Limited disposable income / affordability issues. - Lack of awareness or marketing of domestic destinations. 9. Five reasons why many South Africans have not been able to travel: - Financial constraints (low income). - Lack of time (work commitments). - Safety concerns. - Limited information about destinations. - Transport costs or accessibility issues. 10. Seven main trends that currently influence tourism: - Experiential travel. - Sustainable/ecotourism practices. - Digitalisation & online booking. - Health & wellness tourism. - Adventure tourism. - Cultural immersion experiences. - Personalised/customised trips. 11. Slogan that will form the basis of the Department of Tourism’s marketing campaign: “Sho’t Left – Discover South Africa.” Do you need help with any specific question in more detail or want to discuss the DTGS further?

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