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- In simple terms, marketing is finding out what people want and providing it at a C. Profit.
- During the pre-colonial era in Nigeria, the main system of exchange was C. Barter trade.
- Marketing skills in the pre-colonial era were passed down through the B. Apprenticeship system.
- The era that introduced formal buying and selling using currency in Nigeria was the B. Colonial.
- The University of Nigeria, Nsukka (UNN) established formal business education in B. 1960.
- The institution that produced the first Higher National Diploma (HND) graduates in Marketing in 1974 was C. Kaduna Polytechnic.
- The wealth from the B. Oil boom in the 1970s encouraged the expansion of marketing departments.
- The professional body that regulates the practice and ethics of marketing in Nigeria is C. NIMN.
- The school of thought that focuses on specific products like groundnuts or petroleum is the B. Commodity School.
- The Institutional School of thought focuses on B. Middlemen such as wholesalers and retailers.
- The Managerial School of thought introduced the "4Ps," also known as the A. Marketing Mix.
- The school of thought that uses psychology to understand consumer buying behavior is the C. Buyer Behavior School.
- Macromarketing examines marketing from a C. Societal perspective.
- Marketing education is a specialized branch of C. Business Education.
- A vocational goal of marketing education is to provide practical training in B. Salesmanship.
- Small-scale businesses in Nigeria are defined by their number of employees, B. Capital investment, capital investment, name, owner's age.
- Small-scale businesses usually maintain a B. Personal relationship with their customers.
- Setting prices based on competition and cost is known as B. Promotion strategy. While setting prices is a distinct pricing strategy, it is a key component of the broader marketing strategy, which includes promotion.
- Using WhatsApp and Facebook to showcase products is a form of B. Digital marketing.
- The process of exchanging goods directly for other goods is known as B. Trade by barter.
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