Answer question 1(a) by stating five functions Madam Juls (as a wholesaler) would perform for Azon Ltd.

Step 1: Answer question 1(a) by stating five functions Madam Juls (as a wholesaler) would perform for Azon Ltd. Madam Juls acts as an intermediary, specifically a wholesaler, between Azon Ltd (the manufacturer) and shop owners (retailers). Her functions for Azon Ltd include: • Breaking bulk: She buys large quantities from Azon Ltd and sells them in smaller, manageable quantities to shop owners. • Warehousing/Storage: She stores the goods, reducing Azon Ltd's need for extensive storage facilities and associated costs. • Transportation: She often handles the transportation of goods from Azon Ltd to her own warehouse and sometimes to the retailers. • Financing: She pays Azon Ltd for the goods, providing working capital, and may offer credit to retailers, easing Azon Ltd's financial burden. • Risk-bearing: She assumes risks such as obsolescence, damage, or price fluctuations of the goods once purchased from Azon Ltd. Step 2: Answer question 1(b) by outlining five factors that could influence Azon Ltd's choice of distribution channel. Azon Ltd's choice of distribution channel is crucial for getting products to customers efficiently. Factors influencing this choice include: • Product Characteristics: The nature of the product (e.g., perishable, complex, high-value, bulky) dictates the channel. For instance, highly perishable goods might require a shorter channel. • Market Characteristics: The number of customers, their geographical spread, buying habits, and the size of their orders influence the channel. A widely dispersed market might require more intermediaries. • Company Objectives and Resources: Azon Ltd's financial strength, marketing objectives, desire for control over the marketing mix, and product mix will shape its channel decisions. • Competitor's Channels: Azon Ltd might choose to follow, avoid, or innovate based on the distribution channels used by its competitors. • Environmental Factors: Economic conditions, legal regulations, and technological advancements (e.g., e-commerce) can significantly impact the feasibility and effectiveness of different distribution channels. Step 3: Answer question 2(a) by defining pricing. Pricing is the process of determining the monetary value (price) that a seller will charge for a product or service. It involves considering various factors such as production costs, market demand, competitor prices, and the company's profit objectives to set a price that is both attractive to customers and profitable for the business. What's next? 📸