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Based on the provided case study about Capitec Bank: Capitec Bank's strong brand is built on its reputation rather than solely its financial standing. It is recognized as South Africa's number one banking brand and the world's third strongest. This high appraisal stems from its unique approach, specifically its implementation of business behaviour that is uniquely African and its focus on behavioural aspects. This distinct identity and strong reputation contribute significantly to its overall brand strength in the international and national banking industry. That's 2 down. 3 left today — send the next one.