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This document outlines ICASS Practical Assessment Task 2, focusing on advertising and promotions. 4.1 Practical Purpose and Value of the Assessment to the Workplace: This assessment challenges students to use imagination and creativity to design original and creative advertisements, reflecting key skills for a successful marketer. 4.2 Task Description and Assessment Evidence: Students are required to design an A3 or A4 folio advertisement based on a product from a previous assessment task. They must also compile a typed report explaining at least six copy elements used in their advertisement. 4.3 Instructions for the Task: 4.3.1 Subtask 1: A3/A4 folio advertisement Design an advertisement for the new Sony Xperia 1*. The advertisement must be new and original and sized A3 or A4*. Students must use any six copy elements* from the textbook. The AIDA principle should not be used*. Visual images of the product and information from a case study can be incorporated. 4.3.2 Subtask 2: Report Compile a report indicating the six copy elements used in the advertisement and provide reasons* for their choice. Name each copy element and give an example* from the advertisement (e.g., Headline). The report must include an introduction explaining its purpose and a conclusion*. The report must be typed*. 4.4 Time and Mark Allocation: Drawing of Advertisement: 60 minutes, 30 marks. Compilation and typing of the report: 120 minutes, 20 marks. Total: 180 minutes, 50 marks. This assessment requires students to create an original A3/A4 advertisement for the Sony Xperia 1, utilizing six textbook copy elements (excluding AIDA). Additionally, they must submit a typed report detailing these elements, providing examples and justifications, along with an introduction and conclusion. The task is allocated 180 minutes and is worth 50 marks. Send me the next one 📸