I need however side on this question Clarify the factors which determines channel of distribution

The factors that determine the channel of distribution are:

1. Product Characteristics: This includes the nature of the product (perishable, bulky, technical), its value, and its stage in the product life cycle. For example, perishable goods require shorter, faster channels, while complex technical products might need direct sales or specialized intermediaries.

2. Market Characteristics: This refers to the size, location, and behavior of the target market. A large, geographically dispersed market might necessitate intermediaries, while a concentrated market could be served directly.

3. Intermediary Characteristics: The availability, capabilities, and costs associated with potential intermediaries (wholesalers, retailers, agents) play a crucial role. If suitable intermediaries are not available or are too expensive, a company might opt for a direct channel.

4. Company Characteristics: A company's financial resources, size, marketing objectives, and management expertise influence channel choice. Larger companies with more resources might afford direct distribution, while smaller ones may rely on intermediaries.

5. Environmental Factors: External conditions such as economic climate, legal regulations, and technological advancements can affect channel decisions. For instance, new e-commerce technologies might open up direct-to-consumer channels.