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Identify the first strategy.
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2 stepsHere are two strategies for venturing into foreign markets:
Identify the first strategy.
- Exporting: This strategy involves producing goods or services in the home country and then selling them directly or indirectly to customers in foreign markets. It is often considered a low-risk entry mode as it requires minimal investment in foreign operations.
Identify the second strategy.
- Joint Ventures: This involves a partnership between two or more companies, typically from different countries, to create a new business entity. The partners share ownership, control, resources, and risks, allowing them to leverage each other's strengths and market knowledge.
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