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Identify the marketing strategy used when Trukai Rice T Shirts are visibly displayed by individuals during a broadcast event.
Business/Management
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QUESTION 14
This strategy, where a product's branding (Trukai Rice T Shirts) is visibly displayed by individuals during a broadcast event, is a form of sponsorship or product placement. It leverages the visibility of the event and the athletes to promote the brand.
- Sponsorship (or Product placement)
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