Multiple choice questions on Advertising and Promotion. Which options correctly answer each question?

Here are the answers to the multiple-choice questions:

QUESTION 1
A set of rules to guide advertising agencies to conduct their business professionally is the Advertising Code of Ethics.
The correct answer is D.

• D. Advertising Code of Ethics

QUESTION 2
An advertising venue is a place or medium where advertisements are displayed. A Digital Bill Board serves this purpose.
The correct answer is D.

• D. Digital Bill Board

QUESTION 3
Promotion aims to increase sales and awareness. Upselling, attracting customers, and generating revenue are all direct benefits. Controlling stock take is an inventory management function, not a direct benefit of promotion itself.
The correct answer is D.

• D. Controls stock take

QUESTION 4
Promotion is important in business primarily to reach potential buyers and encourage them to purchase, thereby gaining new customers or retaining existing ones.
The correct answer is A.

• A. To gain new customers or certain existing ones