What are the key functions and types of advertising discussed in these objective questions?

Section A: Objective Questions

1. Information advertising supplies the necessary information to consumers so that they know what is available and where to buy it.

   • The correct option is (d) information.

2. The powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment is called persuasion.

   • The correct option is (d) persuasion.

3. Demand creation advert stimulates demand and helps the consumer express their reaction towards the advertised goods or services.

   • The correct option is (d) demand creation.

4. Advertisement increase in sales volume by giving information about goods or services and creating demand.

   • The correct option is (c) increase in sales.

5. Brand potential is a potential consumers are given information about need products, their uses, utilities, prices, benefits e.t.c. through advertisement.

   • The correct option is (c) brand potential.

6. Advertisement helps in industrial expansion and development through creation of new consumers and market? Employment generation.

   • The correct option is (c) employment generation.

7. Outdoor advertising are used to advertise all types of product.

   • The correct option is (d) outdoor advertising.

8. Verbal refers to the form of communication in which message is transmitted verbally.

   • The correct option is (b) verbal.

9. Non-verbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people.

   • The correct option is (b) non-verbal.

10. Written involves any type of message that makes use of the written word.

    • The correct option is (c) written.

11. Written proof is a great advantage of written communication that provides a proof for future reference.

    • The correct option is (b) written proof.