What are the different types of advertisements and their functions?

QUESTION 10
This method of sales promotion, where customers earn points for purchases that can be redeemed for rewards later, is a loyalty program or reward scheme.

• Loyalty program (or Reward scheme)

QUESTION 11
One factor to consider when deciding which media to use for advertising is the target audience. The chosen media should effectively reach the intended demographic.

• Target audience (or Budget, Message, Reach, Frequency)

QUESTION 12
The function of an art director is to determine the visual style and images for advertisements. They are responsible for the overall aesthetic and how the ad looks.

• To determine the visual style and images for advertisements

QUESTION 13

• Oral advertisement: Uses spoken words and sounds to convey a message, typically through radio, television voiceovers, or podcasts.
• Written advertisement: Uses text and visuals (images, graphics) to convey a message, typically through newspapers, magazines, billboards, or online banners.

QUESTION 14
This strategy, where a product's branding (Trukai Rice T Shirts) is visibly displayed by individuals during a broadcast event, is sponsorship or product placement (specifically, endorsement through clothing).

• Sponsorship (or Product placement/Endorsement)