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PART 3 BUSINESS STUDIES (6 Marks) If the pen holder is to be sold, which four marketing tools would you use? Identify four intermediaries that may be involved in selling the pen holder. Which four entrepreneurial skills have been demonstrated throughout the project?

Business/Management

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Step 1: Tambua zana nne za masoko ambazo zinaweza kutumika kuuza kishikilia kalamu.

Zana nne za masoko ambazo zinaweza kutumika ni:

  • Matangazo (Advertising): Kutumia vyombo mbalimbali vya habari kama vile mitandao ya kijamii, magazeti, au mabango kutangaza kishikilia kalamu kwa hadhira pana.
  • Uendelezaji wa Mauzo (Sales Promotion): Kutoa ofa maalum, punguzo la bei, au zawadi ili kuhamasisha ununuzi wa haraka wa kishikilia kalamu.
  • Mahusiano ya Umma (Public Relations): Kujenga taswira chanya ya kishikilia kalamu na mradi wake kupitia habari za vyombo vya habari au matukio ya kijamii.
  • Uuzaji wa Moja kwa Moja (Direct Marketing): Kuwafikia wateja moja kwa moja kupitia barua pepe, ujumbe mfupi, au mauzo ya ana kwa ana ili kutoa taarifa na kuuza kishikilia kalamu.
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