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SA Auto Parts is preparing to launch a new product line of Electric Vehicle (EV) components. For the launch to be successful, all business functions must work together effectively.
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Here is the completed table for the SA Auto Parts EV component launch:
| FUNCTION | ROLE
| Public relations | The role of public relations in the EV product launch is to manage the company's image and communication with the public, media, and stakeholders. This includes generating positive media coverage, responding to inquiries, and building a favorable public perception of the new EV component and the company.
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