Explain the sales techniques of 'compare products or services' and 'show the prospect what delay could cost'.

Here's a simpler explanation of those two sales techniques:

• Compare products or services: This is when a salesperson helps you see how their product is different from others, especially competitors. They should point out the good things about their product and how it's better for you, without saying anything bad about other companies' products.

  • Example: "Our laptop has a faster processor and a longer warranty than brand X, which means it will perform better and be covered for longer, even though brand X's model is a bit cheaper."

• Show the prospect what delay could cost: This means the salesperson explains what you might lose or miss out on if you don't buy the product now. It creates a reason to make a decision quickly.

  • Example: "This special offer for 25% off is only valid today. If you wait until tomorrow, you'll miss the discount and pay the full price."