SECTION 1: KM-02-KT01: Code of ethics (40%) 1. IAC0101 Give examples of the application of the requirements within marketing 2. IAC0102 Discuss issues relating to professional and ethical conduct

Ethical and professional requirements in marketing ensure fair and honest practices. Examples include truth in advertising, where marketers must avoid false or misleading claims about products or services. Another application is data privacy, requiring companies to protect customer information and use it responsibly, adhering to regulations like GDPR. Additionally, fair competition dictates that marketing efforts should not involve predatory pricing or deceptive practices to harm competitors.

Several issues can arise concerning professional and ethical conduct. A common one is conflict of interest, where a professional's personal gain or relationships might influence their decisions, potentially compromising the interests of their client or organization. Confidentiality breaches are another significant issue, involving the unauthorized disclosure of sensitive information, which can lead to legal repercussions and damage trust. Lastly, misrepresentation, whether intentional or unintentional, involves providing inaccurate or incomplete information, undermining professional integrity and consumer trust.