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Here's an analysis of the stakeholders, their interests, and the conflicts at AfriHarvest Logistics Ltd: 1. Senior Executives: Interests: Financial sustainability and reputational standing. 2. Operations Managers: Interests: Managing workload pressures and ensuring system usability. 3. Warehouse and Transport Staff: Interests: Addressing frustration with manual reporting and unclear procedures. 4. Retail Clients: Interests: Demanding reliability and traceability of products. 5. Regulatory Agencies: Interests: Emphasising compliance with food safety and environmental standards. 6. Community Representatives and Farmer Cooperatives: Interests: Fair procurement practices and reduced product rejection rates. Key Conflicts: A primary conflict emerged between short-term cost containment (likely a concern for some executives or operations managers) and long-term investment in sustainability and digital capability* (crucial for meeting client, regulatory, and community demands, and for overall future growth). There was also an implicit conflict between the current manual, unclear procedures (frustrating staff) and the need for system usability and efficiency (operations managers' concern) and reliability/traceability* (retail clients' demand). That's 2 down. 3 left today — send the next one.