This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.
ScanSolve AI Answer
Step 1: Analyze Question 13. Question 13 refers to "implement III". The context for "III" in the marketing planning elements is not provided in the image. Therefore, this question cannot be answered. Step 2: Analyze Question 14. Question 14 refers to "execution of II". The context for "II" in the marketing planning elements is not provided in the image. Therefore, this question cannot be answered. Step 3: Analyze Question 15. The question asks for an entry mode that allows a biscuit producer in Ghana to establish another production plant in Nigeria. Establishing a production plant in a foreign country involves a significant capital investment and direct control over operations. Franchising and licensing* involve granting rights to others, not establishing one's own plant. A joint venture* involves partnering with another company to create a new entity. Direct investment* is when a company invests directly in foreign assets, such as building a new production plant. This best describes the scenario. The correct option is C. C) direct investment Step 4: Analyze Question 16. The passage states "Mr Adams was hungry". Hunger is a fundamental physiological requirement for survival. In marketing terms, this is classified as a need. A want is a specific way to satisfy a need (e.g., a plate of jollof rice), and demand is a want backed by the ability to pay. The correct option is A. A) a need Step 5: Analyze Question 17. The passage states "Mr Adams was hungry and paid for a plate of food". His ability to pay for the food, combined with his need (hunger) and his specific want (a plate of food), creates demand. The correct option is C. C) demand Step 6: Analyze Question 18. The passage states Mr Adams ordered from "Kemi, an online food vendor". The primary benefit of an online food vendor is the convenience of ordering and receiving food without having to go out. The correct option is A. A) convenient shopping Step 7: Analyze Question 19. Adu, a retail shop employee, wraps, marks, and provides cushioning for a piece of China-ware. These actions are all part of packaging, which protects the product and prepares it for sale and transport. The correct option is B. B) Packaging Step 8: Analyze Question 20. The first recommendation is to "offer new customers small units of its products to try". This is a common sales promotion technique to encourage trial. While "sampling" would be the most direct answer, it's not an option. Among the given choices, offering small units to try, especially if they are free or heavily discounted, falls under the broad category of price-off promotions, as it involves a reduction in the effective price for the trial unit. The second recommendation explicitly mentions "huge discounts," which is also a form of price-off. The correct option is D. D) price-off Questions 13 and 14 cannot be answered due to missing information. The answers are: 15. C) direct investment 16. A) a need 17. C) demand 18. A) convenient shopping 19. B) Packaging 20. D) price-off Send me the next one 📸