This gap is not just another noodle. It is a shift toward a comfort food that adds more protein. In 2025, India ate about 9.60 billion instant-noodle servings. Still, the premium and health lines are growing faster, but they are not big yet. MAGGI already sells Atta and Oats noodles. Those options have about 5.6 g and 6.6 g protein per serving. That means there is space for a real high-protein option.