1 Calculate the increase in Brazilian tourist arrivals between Jan-Jun 2016 and Jan-Jun 2017. 4.2 Explain the impact of increased tourist arrivals on foreign earnings. 4.3 Suggest strategies for SATou

$$\text{Increase} = \text{Arrivals in 2017} - \text{Arrivals in 2016}$$ $$\text{Increase} = 32\,368 - 18\,202$$ $$\text{Increase} = 14\,166$$

The increase in inbound international arrival numbers from Brazil in the 2016–2017 period is $\boxed{\text{14 166}}$.

An increase in the number of tourists, each spending an average amount, will directly lead to a higher total foreign exchange income for the country.

• The increase in Brazilian tourist arrivals will lead to a significant increase in foreign exchange earnings for South Africa, as more tourists will spend money on accommodation, activities, transport, and goods.

SATourism can leverage the positive trend and spending habits of Brazilian tourists to further expand this market.

Here are three ways SATourism can use the information to further grow the Brazilian market:

• Targeted Marketing Campaigns: SATourism can launch specific marketing campaigns in Brazil, highlighting popular attractions and experiences that appeal to Brazilian tourists, such as wildlife safaris, cultural tours, and adventure tourism, using the positive growth trend as a selling point.
• Develop Tailored Tourism Packages: Based on the average spend and observed interests, SATourism can collaborate with local tour operators and airlines to create attractive, value-for-money tourism packages specifically designed for the Brazilian market, potentially including Portuguese-speaking guides or specific cultural events.
• Strengthen Airline Connectivity and Partnerships: Given the significant increase in arrivals, SATourism can advocate for increased direct flight routes between major Brazilian cities and South Africa, and form partnerships with Brazilian travel agencies to make travel more convenient and accessible.