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The largest African source market in 2016 is Zimbabwe.
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9.3.1)
Examine the "Tourist Arrivals - January 2016" column for African countries.
Compare the arrival numbers for Zimbabwe (), Lesotho (), Mozambique (), and Swaziland ().
The largest African source market in 2016 is Zimbabwe.
9.3.2)
Examine the "% Growth" column to find the highest positive percentage.
Identify the country corresponding to that percentage.
The highest growth percentage is , which corresponds to Lesotho.
The country showing the greatest growth percentage is Lesotho.9.3.3)
Consider the nature of an "air market" in tourism, which typically refers to countries from which tourists primarily arrive by air due to geographical distance.
Review the listed top 5 source markets
Zimbabwe, Lesotho, Mozambique, Swaziland, and UK.
Zimbabwe, Lesotho, Mozambique, and Swaziland are neighboring countries, often accessed by road. The UK is an overseas country.
The country that falls within the top 5 source markets and may also be referred to as an air market is the UK.9.3.4)
Identify the countries showing a decline in growth percentages
Zimbabwe (), Mozambique (), and Swaziland ().
Discuss strategies to attract more tourists from these neighboring countries.
South Africa can attract more tourists from these countries by improving cross-border travel efficiency, offering targeted regional tourism packages or discounts, and promoting specific attractions or events that appeal to these markets.
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