The largest African source market in 2016 is Zimbabwe.

Here are the answers to your questions based on the provided table: 9.3.1) Step 1: Examine the "Tourist Arrivals - January 2016" column for African countries. Step 2: Compare the arrival numbers for Zimbabwe (250\,514), Lesotho (209\,403), Mozambique (145\,775), and Swaziland (75\,176). The largest African source market in 2016 is Zimbabwe. 9.3.2) Step 1: Examine the "% Growth" column to find the highest positive percentage. Step 2: Identify the country corresponding to that percentage. The highest growth percentage is 8.4\%, which corresponds to Lesotho. The country showing the greatest growth percentage is Lesotho. 9.3.3) Step 1: Consider the nature of an "air market" in tourism, which typically refers to countries from which tourists primarily arrive by air due to geographical distance. Step 2: Review the listed top 5 source markets: Zimbabwe, Lesotho, Mozambique, Swaziland, and UK. Zimbabwe, Lesotho, Mozambique, and Swaziland are neighboring countries, often accessed by road. The UK is an overseas country. The country that falls within the top 5 source markets and may also be referred to as an air market is the UK. 9.3.4) Step 1: Identify the countries showing a decline in growth percentages: Zimbabwe (-2.2\%), Mozambique (-5.4\%), and Swaziland (-3.3\%). Step 2: Discuss strategies to attract more tourists from these neighboring countries. South Africa can attract more tourists from these countries by improving cross-border travel efficiency, offering targeted regional tourism packages or discounts, and promoting specific attractions or events that appeal to these markets. That's 2 down. 3 left today — send the next one.