Here are the calculations for Question Four a):
Step 1: Calculate Visible Export
Visible exports are physical goods exported.
VisibleExport=Cocoa+Cotton+Tea
VisibleExport=5,750,000FCFA+3,200,000FCFA+2,500,000FCFA
VisibleExport=11,450,000 FCFA
Step 2: Calculate Visible Import
Visible imports are physical goods imported.
VisibleImport=TVset+Cars
VisibleImport=3,500,000FCFA+4,100,000FCFA
VisibleImport=7,600,000 FCFA
Step 3: Calculate Balance of Trade and interpret your answer
The Balance of Trade is the difference between visible exports and visible imports.
BalanceofTrade=VisibleExport−VisibleImport
BalanceofTrade=11,450,000FCFA−7,600,000FCFA
BalanceofTrade=3,850,000 FCFA
Interpretation: Since the balance is positive, Cameroon has a trade surplus.
Step 4: Calculate Invisible Import
Invisible imports are services imported.
InvisibleImport=Banking+Filmshow+Transportation
InvisibleImport=4,600,000FCFA+1,500,000FCFA+2,800,000FCFA
InvisibleImport=8,900,000 FCFA
Step 5: Calculate Balance of Payment on Current Account and interpret your answer
First, calculate Invisible Export:
InvisibleExport=Insurance+Aviation
InvisibleExport=1,500,000FCFA+1,900,000FCFA
InvisibleExport=3,400,000FCFA
The Balance of Payment on Current Account is the sum of visible and invisible exports minus the sum of visible and invisible imports.
CurrentAccountBalance=(VisibleExport+InvisibleExport)−(VisibleImport+InvisibleImport)
CurrentAccountBalance=(11,450,000FCFA+3,400,000FCFA)−(7,600,000FCFA+8,900,000FCFA)
CurrentAccountBalance=14,850,000FCFA−16,500,000FCFA
CurrentAccountBalance=−1,650,000 FCFA
Interpretation: Since the balance is negative, Cameroon has a current account deficit.
Here are four aims of advertising for Question Four b):
- To inform potential customers about a product or service.
- To persuade customers to purchase the product or service.
- To remind existing customers about the product or brand.
- To build brand image and foster customer loyalty.
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