Calculate Visible Exports, Visible Imports, Balance of Trade and interpret your answer, and Invisible Imports.

Visible exports are physical goods exported.

$$\text{Visible Export} = \text{Cocoa} + \text{Cotton} + \text{Tea}$$ $$\text{Visible Export} = 5,750,000 \text{ FCFA} + 3,200,000 \text{ FCFA} + 2,500,000 \text{ FCFA}$$ $$\text{Visible Export} = \boxed{11,450,000 \text{ FCFA}}$$

Visible imports are physical goods imported.

$$\text{Visible Import} = \text{TV set} + \text{Cars}$$ $$\text{Visible Import} = 3,500,000 \text{ FCFA} + 4,100,000 \text{ FCFA}$$ $$\text{Visible Import} = \boxed{7,600,000 \text{ FCFA}}$$

The Balance of Trade is the difference between visible exports and visible imports.

$$\text{Balance of Trade} = \text{Visible Export} - \text{Visible Import}$$ $$\text{Balance of Trade} = 11,450,000 \text{ FCFA} - 7,600,000 \text{ FCFA}$$ $$\text{Balance of Trade} = \boxed{3,850,000 \text{ FCFA}}$$

Interpretation: Since the balance is positive, Cameroon has a trade surplus.

Invisible imports are services imported.

$$\text{Invisible Import} = \text{Banking} + \text{Film show} + \text{Transportation}$$ $$\text{Invisible Import} = 4,600,000 \text{ FCFA} + 1,500,000 \text{ FCFA} + 2,800,000 \text{ FCFA}$$ $$\text{Invisible Import} = \boxed{8,900,000 \text{ FCFA}}$$

First, calculate Invisible Export:

$$\text{Invisible Export} = \text{Insurance} + \text{Aviation}$$ $$\text{Invisible Export} = 1,500,000 \text{ FCFA} + 1,900,000 \text{ FCFA}$$ $$\text{Invisible Export} = 3,400,000 \text{ FCFA}$$

The Balance of Payment on Current Account is the sum of visible and invisible exports minus the sum of visible and invisible imports.

$$\text{Current Account Balance} = (\text{Visible Export} + \text{Invisible Export}) - (\text{Visible Import} + \text{Invisible Import})$$ $$\text{Current Account Balance} = (11,450,000 \text{ FCFA} + 3,400,000 \text{ FCFA}) - (7,600,000 \text{ FCFA} + 8,900,000 \text{ FCFA})$$ $$\text{Current Account Balance} = 14,850,000 \text{ FCFA} - 16,500,000 \text{ FCFA}$$ $$\text{Current Account Balance} = \boxed{-1,650,000 \text{ FCFA}}$$

Interpretation: Since the balance is negative, Cameroon has a current account deficit.

Here are four aims of advertising for Question Four b):

• To inform potential customers about a product or service.
• To persuade customers to purchase the product or service.
• To remind existing customers about the product or brand.
• To build brand image and foster customer loyalty.