The retailer's long-term goal is sustainable growth rather than short-term revenue.

5. The retailer's long-term goal is sustainable growth rather than short-term revenue.

• Store A focused on data-driven inventory, leading to an 18% increase in sales. This strategy optimizes for immediate sales based on current demand and efficiency.
• Store B focused on emotional merchandising and experience, resulting in an 11% increase in sales but doubled customer loyalty program sign-ups. This strategy builds customer engagement and loyalty, which are crucial for long-term, sustainable growth. While Store A had higher short-term sales growth, Store B's success in doubling loyalty program sign-ups indicates a stronger foundation for repeat business and sustained growth over time.

Therefore, Store B's strategy is better aligned with the goal of sustainable growth.

The correct option is:

• Store B, because increased customer loyalty program sign-ups indicate a stronger foundation for long-term customer retention and sustainable growth.