• Battery Life (Hours): The bar extends approximately 65-70% towards "Good".

Here are the answers to the questions based on the provided advert: 1. a) Step 1: Examine the "Test Results" section of the advert. Step 2: Estimate the percentage for each category based on the bar graphs, where "Poor" is 0% and "Good" is 100%. • Battery Life (Hours): The bar extends approximately 65-70% towards "Good". • Performance: The bar extends approximately 90-95% towards "Good". • Gaming: The bar extends approximately 90-95% towards "Good". The approximate percentages are: Battery Life: 65\% - 70\%* Performance: 90\% - 95\%* Gaming: 90\% - 95\%* 2. b) Step 1: Consider the general importance of each category for a typical smartphone user. Step 2: Rank them from most to least important. • Performance • Battery Life • Gaming The graded order from most important to least important is: Performance, Battery Life, Gaming 3. c) Step 1: Explain the reasoning behind the ranking in question 2. • Performance is ranked highest because it affects the overall speed and responsiveness of the phone, impacting all user interactions. • Battery Life is next as it determines how long the phone can be used throughout the day without needing a charge, which is crucial for functionality. • Gaming is ranked lowest because it is a specific use case that may not be important to all users, unlike general performance and battery duration. 4. d) Step 1: Look at the "Key features" section of the advert. Step 2: Identify two distinct features that are clearly visible. • Operating System: Windows Phone 8 • Internal Storage: 64GB Two immediately visible features are: Windows Phone 8 (OS) and 64GB Internal Storage 5. e) Step 1: List all the "Key features" mentioned in the advert. • OS: Windows Phone 8 • Internal storage: 64GB • Screen resolution: 480 x 800 • Processor: Quad-core 2.0 GHz • Screen size: 3.7 inch • Camera: 7 MP • RAM: 2GB • Connectivity: Bluetooth, Wi-Fi The features listed in the advert are: Windows Phone 8, 64GB Internal Storage, 480 x 800 Screen Resolution, Quad-core 2.0 GHz Processor, 3.7 inch Screen Size, 7 MP Camera, 2GB RAM, Bluetooth, Wi-Fi 6. f) Step 1: Consider a scenario where there is no power to charge the phone. Step 2: Determine which feature would be most critical in this situation. • In an area with no power, the ability of the phone to last longer without charging becomes paramount. This directly relates to its Battery Life. The most important feature would be Battery Life. 7. g) Step 1: Outline the purpose, target audience, and key selling points for the MobiMooMagnifique. • Purpose: To offer a high-performing smartphone experience, particularly strong in application switching and gaming. • Target Audience: Users who prioritize smooth performance, gaming capabilities, and a reliable operating system. • Key Selling Points: Excellent performance and gaming scores, decent battery life, and a competitive price point (R260*). A design brief for this cell phone is: The MobiMooMagnifique aims to provide a high-performance smartphone for users who value smooth operation and strong gaming capabilities. It features Windows Phone 8, a Quad-core 2.0 GHz processor, and 2GB RAM, ensuring efficient multitasking and an enjoyable user experience. 8. h) Step 1: List the technical specifications of the phone as detailed in the advert. • Operating System: Windows Phone 8 • Internal Storage: 64GB • Screen Resolution: 480 x 800 • Processor: Quad-core 2.0 GHz • Screen Size: 3.7 inch • Camera: 7 MP • RAM: 2GB • Connectivity: Bluetooth, Wi-Fi The design specifications for this cell phone are: OS: Windows Phone 8, Internal Storage: 64GB, Screen Resolution: 480 x 800, Processor: Quad-core 2.0 GHz, Screen Size: 3.7 inch, Camera: 7 MP, RAM: 2GB, Connectivity: Bluetooth, Wi-Fi That's 2 down. 3 left today — send the next one.