This convention comes from the idea of a constant phase for a point on the wave.
Let's consider a general wave function, such as y(x, t) = A sin(kx ± ωt). For a specific point on the wave (like a crest or a trough) to maintain its shape as it propagates, its phase (the argument of the sine function) must remain constant.
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If the phase is (kx - ωt) = constant:
As time (t) increases, for the phase to remain constant, x must also increase. This means the wave is moving in the positive x-direction.
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If the phase is (kx + ωt) = constant:
As time (t) increases, for the phase to remain constant, x must decrease. This means the wave is moving in the negative x-direction.
Therefore, a negative sign (kx - ωt) indicates propagation in the positive x-direction, and a positive sign (kx + ωt) indicates propagation in the negative x-direction.