AC5.1: Analyzing data collection techniques

This topic covers methods used to gather information for research. Key techniques include:

• Surveys: Collecting data through questionnaires, either online, by mail, phone, or in person.
• Interviews: Gathering in-depth information through one-on-one conversations, which can be structured, semi-structured, or unstructured.
• Observations: Systematically watching and recording behaviors, events, or characteristics in their natural setting.
• Focus Groups: Facilitating discussions with a small group of people to explore their opinions, attitudes, and beliefs on a specific topic.
• Experiments: Manipulating variables under controlled conditions to determine cause-and-effect relationships.