3. The strategy that involves segmenting customers and tailoring offers to their specific needs is Customer-centric marketing. This approach focuses on understanding individual customer preferences and behaviors to create personalized experiences and offers. The correct option is: Customer-centric marketing 4. The management's strategy of rearranging the store layout, creating curated sections, reducing clutter, and improving lighting to guide shoppers' attention to high-margin items best explains the psychological concept of Perception & Attention. This strategy aims to influence what customers notice and how they interpret the store environment and products. The correct option is: Perception & Attention That's 2 down. 3 left today — send the next one.