Discuss a situation for a family funded business. Can be registered under sole proprietor, partnership or company.

A primary source of data is information collected directly by the researcher for the first time. An interview involves direct interaction to gather new information.

• C. Interview

A secondary source of data is information that has already been collected by someone else and is available for use. A journal (e.g., an academic journal) contains published research and data that has already been compiled.

• D. Journal

Qualitative data describes qualities or characteristics and cannot be measured numerically. Favorite color is a descriptive characteristic.

• C. Favorite color

Discrete data can only take specific, distinct values, often whole numbers, and can be counted. The number of siblings must be a whole number.

• C. Number of siblings

Continuous data can take any value within a given range and is typically measured. The time taken to complete a race can be measured to any level of precision (e.g., seconds, milliseconds).

• D. Time taken to complete a race