In my marketing textbook I'm seeing geographic marketing organization

Here's how it works:

• Instead of having a single central marketing team, the company divides its market into distinct regions (e.g., North America, Europe, Asia-Pacific, or even states/provinces, cities).
• Each region then has its own dedicated marketing team, manager, or even a full marketing department.
• These regional teams are responsible for developing and executing marketing strategies tailored to the unique needs, preferences, and cultural nuances of their specific geographic area.

For example, a large multinational beverage company like Coca-Cola uses a geographic marketing organization. They have different marketing teams for regions like North America, Latin America, Europe, Africa, and Asia. Each regional team can then adapt advertising campaigns, product promotions, and distribution strategies to best suit the local tastes, regulations, and market conditions in their specific area, rather than using a one-size-fits-all approach globally.