So if I'm asked to write on firm structure writing on marketing organization structure means I'm wrong?
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Yes, if you are asked to write on firm structure, focusing only on marketing organization structure would be incorrect because it's too narrow.
- Firm structure encompasses the entire company's organization, including all departments like finance, HR, operations, R&D, and marketing.
- Marketing organization structure is just one component within the broader firm structure.
So, while marketing structure is a part of the firm's overall structure, it doesn't represent the whole firm's structure. You would need to discuss the entire company's organizational design, not just one department's.
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