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a) To increase meat sales, Margret should: • Improve hygiene and handling: Stop mixing meat with offals. Ensure proper bleeding of animals to prevent blood clogging. • Upgrade transport: Use a covered and possibly refrigerated vehicle to maintain freshness and prevent spoilage. • Enhance presentation: Package the meat attractively and offer different cuts to appeal to a wider range of customers. • Focus on quality assurance: Market the superior quality and freshness of her beef, differentiating it from competitors.
b) To make products from minced meat that suit customer desires, Margret should: • Conduct market research: Directly ask customers what specific minced meat products they would like to buy (e.g., sausages, burger patties, meatballs, kebabs). • Develop specific products: Based on feedback, create items like seasoned beef sausages, ready-to-cook burger patties, or pre-spiced meatballs. • Ensure quality and safety: Maintain high hygiene standards during processing, use quality ingredients for seasoning, and provide clear packaging with cooking instructions and expiry dates. • Gather feedback: Offer samples of new products and collect customer opinions to refine recipes and product offerings.
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Welcome back — been a while! Let's pick up where you left off. a) To increase meat sales, Margret should: • Improve hygiene and handling: Stop mixing meat with offals.
This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.