SECTION A Essay Questions Answer Any TWO (2) Questions in this Section [2x30=60 Marks]

Here are four stages of internationalization: • Domestic Operations: At this initial stage, a company focuses exclusively on its home market, with no international activities or sales. All production, marketing, and sales efforts are directed towards domestic customers. • Indirect Export: In this stage, a company begins to sell its products or services to foreign markets through intermediaries, such as export management companies or trading houses, without directly engaging with foreign customers or establishing an overseas presence. • Direct Export: The company actively seeks out foreign markets and directly sells its products or services to customers in other countries. This often involves setting up an export department, using foreign agents or distributors, and managing international logistics and marketing directly. • Foreign Production/Investment: This advanced stage involves a significant commitment to foreign markets, where the company establishes a physical presence abroad. This can include licensing, franchising, joint ventures, or setting up wholly-owned subsidiaries for manufacturing or service operations in foreign countries. Send me the next one 📸