This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.
ScanSolve AI Answer
Here are the answers to Question 4.1 and Question 5. QUESTION 4.1 Here is Masemola's completed budget for Entrepreneur's Day: | Item | Amount (R) | | :----------------------------------- | :----------: | | EXPECTED INCOME | | | Sales of 100 cupcakes @ R4 each | 400 | | Total income expected | 400 | | | | | EXPECTED EXPENDITURE | | | Cost of cupcakes (100 @ R2 each) | 200 | | Transport to bakery | 20 | | Packaging boxes (15 @ R1 each) | 15 | | Trading license | 20 | | Stall rental | 25 | | Advertising leaflets | 30 | | Total expenditure expected | 310 | | | | | Net Profit (Total Income - Total Expenses) | 90 | QUESTION 5 5.1 The purpose of advertising is to inform potential customers about a product or service, persuade them to buy it, and remind existing customers about its benefits to encourage repeat purchases. 5.2 Here is the AIDA principle of advertising: a) A: Attention This step aims to capture the target audience's attention and make them aware of the product or service. b) I: Interest Once attention is gained, the advertisement must generate interest in the product's features, benefits, and how it can meet the customer's needs. c) D: Desire After creating interest, the ad should build a strong desire for the product, making the customer feel they want or need it. d) A: Action The final step is to prompt the customer to take a specific action, such as making a purchase, visiting a store, or requesting more information. 3 done, 2 left today. You're making progress.