The study of how people buy goods is a. Market research b. Consumer behaviour c. Advertising d. Merchandising Cultural factors influencing buying behaviours include

Here are the answers to the multiple-choice questions: 25. The study of how people buy goods is The study of how individuals, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants is known as consumer behavior. The correct answer is b. Consumer behaviour. 26. Cultural factors influencing buying behaviours include Cultural factors encompass the shared values, beliefs, customs, and traditions that influence how people live and what they buy. The correct answer is c. Values and beliefs. 27. A person who buy goods for personal use is A consumer is an individual who purchases goods and services for personal use rather than for resale or production. The correct answer is b. Consumer. 28. Brand loyalty refers to Brand loyalty is a consumer's consistent preference for a particular brand over others, leading to repeated purchases. The correct answer is b. Consistent purchase of a particular brand. 29. Dividing a market into smaller group is called Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics. The correct answer is b. Segmentation. 30. Age and gender are examples of Demographic segmentation divides the market based on variables such as age, gender, income, occupation, education, religion, ethnicity, and family size. The correct answer is b. Demographic segmentation. 31. Personal selling involves Personal selling is a promotional method where a salesperson engages in direct interaction with customers to persuade them to make a purchase. The correct answer is b. Direct interaction with customers. 32. Public relations is used to Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics, primarily to build company image. The correct answer is b. Build company image. 33. Distribution is concerned with Distribution (or Place in the marketing mix) deals with the channels and methods used to make products available to customers, which involves the movement of goods. The correct answer is b. Movement of goods. 34. A retailer sells to A retailer is a business that sells goods directly to the final consumers for their personal use. The correct answer is b. Final consumers. 35. Radio advertising is Radio advertising is a form of advertising that uses sound to convey messages to listeners, making it an audio medium. The correct answer is c. Audio. 36. Newspaper are Newspapers are a traditional form of media that disseminate information through printed pages, classifying them as print media. The correct answer is a. Print media. 37. Billboard are examples of Billboards are large outdoor signs used for advertising, making them a form of outdoor advertising. The correct answer is b. Outdoor advertising. 38. An entrepreneur is a person who An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. They take risk to start a business. The correct answer is d. Takes risk to start a business. 39. Risk-taking is a feature of Risk-taking is a fundamental characteristic of entrepreneurs, who venture into new businesses with uncertain outcomes. The correct answer is a. Entrepreneurs. 40. Profit is the reward for Profit is the financial gain achieved in a business venture, often considered the reward for the risk-taking involved in investing capital and effort. The correct answer is c. Risk taking. 3 done, 2 left today. You're making progress.