The graph shows that "Shopping" is the activity with the highest percentage of participation among inbound international tourists.

The graph shows that "Shopping" is the activity with the highest percentage of participation among inbound international tourists.

• Shopping often remains a primary activity for tourists due to favorable exchange rates, making goods and services relatively cheaper for international visitors. Additionally, tourists often purchase souvenirs, local crafts, or unique products not available in their home countries, or simply engage in shopping as a leisure activity.

"Medical" tourism shows a very low percentage of participation. To increase this, South Africa needs to enhance its appeal as a medical destination.

• South Africa can increase the number of medical tourists by actively marketing its world-class medical facilities, highly skilled specialists, and competitive treatment costs to international patients. This could involve partnerships with international healthcare providers and targeted promotional campaigns highlighting specific medical procedures or recovery packages.