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Factors that carry political parties in Nigeria include: Ethnicity and Regionalism: Political parties often draw significant support from specific ethnic groups or geographical regions. This is due to Nigeria's diverse ethnic composition, where people tend to align with parties perceived to represent their ethnic or regional interests. Religion: Religious affiliations can influence party support, particularly in regions where one religion is dominant. Parties may appeal to religious sentiments to mobilize voters. Money and Patronage: The financial strength of a party and its ability to offer patronage (jobs, contracts, favors) to supporters and loyalists are crucial. Wealthy individuals often fund parties, influencing their operations and electoral success. Personality and Charisma of Leaders: The popularity, influence, and charisma of individual political figures can be a major factor in attracting voters to a party, sometimes more so than the party's ideology or manifesto. Incumbency Factor: The advantage held by a party or candidate currently in power. Incumbents often have access to state resources, media coverage, and established networks that can be leveraged for electoral success.