Theory of reasoned action
Psychology
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The Theory of Reasoned Action (TRA) is a psychological theory that links beliefs to behavior. It suggests that a person's behavioral intention is the most important determinant of their behavior.
TRA proposes that behavioral intention is influenced by two main factors:
- Attitude toward the behavior: This is an individual's positive or negative evaluation of performing a particular behavior.
- Subjective norm: This refers to the perceived social pressure to perform or not perform the behavior.
These two factors, in turn, are influenced by underlying beliefs: behavioral beliefs (leading to attitude) and normative beliefs (leading to subjective norm).
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