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qualitative forecasting is the most suitable approach
When a firm launches a brand-new product with no previous sales records, there is no historical data available to use for quantitative forecasting methods.
Therefore, qualitative forecasting is the most suitable approach.
The correct option is: a. Qualitative forecasting
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When a firm launches a brand-new product with no previous sales records, there is no historical data available to use for quantitative forecasting methods.
This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.