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Which of the following is a basis for behavioral segmentation?
Business/Management
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D. Purchase occasions
Behavioral segmentation categorizes consumers based on their behaviors, such as their knowledge of, attitude toward, use of, or response to a product.
- Purchase occasions directly relate to when consumers buy or use a product, making it a key aspect of behavioral segmentation.
- Age group and income level are characteristics used in demographic segmentation.
- Geographic location is a basis for geographic segmentation.
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