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In a monopoly market, the firm is the sole producer and faces the entire market demand curve, which is downward-sloping. To sell an additional unit of output, the monopolist must lower the price not o
Economics
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In a monopoly market, the firm is the sole producer and faces the entire market demand curve, which is downward-sloping. To sell an additional unit of output, the monopolist must lower the price not only for that additional unit but for all units sold.
This means that the marginal revenue (MR) from selling an extra unit is less than the price (which is also the average revenue or demand curve) because the revenue lost from lowering the price on previous units must be subtracted from the price of the new unit. Therefore, the MR curve always lies below the demand curve.
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