How do social media influence make drug use or vaping look more attractive or safe

Social media influencers make drug use or vaping look attractive by glamorizing it as a trendy lifestyle choice, often associating it with social acceptance, fun, or relaxation through appealing visuals and aesthetics. To make these activities seem safe, influencers frequently downplay or ignore health risks and addiction, sometimes even spreading misinformation or presenting personal anecdotes that normalize the behavior without showing negative consequences.